Huawei has introduced the HUAWEI Mate 90 Series, which features the flagship Tau chipset throughout all models in the series.
Huawei has officially introduced its latest flagship line, the HUAWEI Mate 90 Series, which includes the powerful LogicFolding Tau Chip across all models.The series is packed with innovative features such as the XMAGE True-to-Color Portrait Camera, the second-generation Linglong Display, the full-body Kunlun Xuanwu architecture, and the HUAWEI XMAGE Z10 Modular Camera.These advancements position the series as a new standard in mobile technology.
Richard Yu, Executive Director of Huawei, Director of the Investment Review Board, and Chairman of the Huawei Consumer BG, said: “The HUAWEI Mate 90 Series features the flagship Tau chipset on all models.
By integrating hardware, software, chips, and cloud technologies vertically, we have achieved significant improvements in design, performance, imaging, reliability, and smart user experience.Today, we are entering a new era of brilliance.”
From 2007 to the end of 2025, Huawei has invested a total of CNY1.8 trillion in research and development.
The current product achievements are a direct result of this long-term investment and the development of core technologies.Huawei is now transforming key advancements in Kirin, HarmonyOS, and other areas into real-world product experiences that users can enjoy.
The HUAWEI Mate 90 Series features a refined and seamless design, combining a glossy mid-frame with a matte metal back cover.
In terms of durability, the Mate 90 Pro and higher models are built using the full-body Kunlun Xuanwu architecture.
The camera cover features the industry’s first Optical Kunlun Glass, offering 20 times better drop resistance.The front display is protected by 3rd-generation Kunlun Glass, which provides a 50% improvement in impact resistance.The Pro Max Premium Edition and RS ULTIMATE DESIGN models take it further with upgraded Xuanwu Kunlun Glass, reducing reflections by 70% and increasing scratch resistance by 16 times.The entire lineup supports IP68 dust and water resistance up to 6 meters, as well as IP69 resistance against high-temperature, high-pressure water jets.
Powered by the LogicFolding Tau Chip: A Major Advance in Performance
At the core of the HUAWEI Mate 90 Pro Max is the LogicFolding Tau Chip, which uses an innovative design to significantly reduce critical path latency, allowing for 5 million signal transmission bonds and an impressive 125 TB/s inter-die bandwidth.
The Pro Max Premium Edition and RS ULTIMATE DESIGN models use the Kirin 9050 Pro chip, offering a 31% improvement in overall performance[4].The Pro model is powered by the Kirin 9035 chip, which provides a 20% performance boost[5], while the standard edition features the Kirin 9030 chip, delivering a 27% performance increase.
Integrated vertically with HarmonyOS 7 across hardware, software, chips, and cloud services, the Kirin 9050 Pro CPU supports hyper-threading technology for smooth and efficient operation.
Mobile gaming experiences are enhanced with hardware-accelerated ray tracing, capable of rendering up to 55 million rays per second.
Second-Generation Linglong Display: A Unique and Stunning Screen
The HUAWEI Mate 90 Pro introduces the second-generation Linglong Display, reaching an astonishing peak brightness of 12,000 nits at 1% APL.
This advanced Tandem OLED Architecture extends panel lifespan by 138%.The HUAWEI Mate 90 Pro Max and RS ULTIMATE DESIGN models feature the Full-color Linglong Display.This display utilizes 12,000-nit ultra-high brightness and full BT.2020 end-to-end color management to upgrade over 60 mainstream apps to vibrant, full-color BT.2020 quality.Eye care technology[9] has also been significantly improved, offering industry-first ambient light detection and a 1-nit ultra-low brightness eye-comfort mode for a comfortable and stress-free viewing experience.
Advanced Connectivity and Reliable Performance in Outdoor Conditions
The connectivity system has undergone a complete upgrade.
The industry-first Wi-Fi and cellular combined antenna architecture improves signal gain by 2 dB.The entire lineup supports eSIM, with the Pro Max model leading the way with four-SIM, three-standby functionality[10].With multi-device communication sharing, photo and video upload speeds can increase by up to 40% in crowded environments such as concerts or remote outdoor areas.
XMAGE True-to-Color Portrait: Authentic and Captivating Photography
The entire series is equipped with True-to-Color Camera 3.0, which includes full-focal-length infrared optical coating for the first time, improving overall color accuracy by 37% and skin-tone accuracy by 62%.
The updated XMAGE True-to-Color Portrait engine provides four versatile shooting modes: Portrait original, Soft light portrait, Dazzling fireworks, and Starburst, capturing striking and realistic portraits that resonate emotionally.
The Pro Max model features a powerful 18 EV ultra-HDR main camera, a large-sensor 200 MP RYYB telephoto camera, and CIPA 7.5-rated hardware image stabilization, ensuring clear and steady photographs even when zoomed in beyond 20x.
The lineup also introduces a dedicated live-streaming optimization mode, making it an excellent choice for content creators.
Furthermore, the HUAWEI XMAGE Z10 Modular Camera includes a 1-inch large sensor, 24–240 mm continuous optical zoom, and a variable aperture range of f/2.0 to f/4.5, delivering studio-quality images across all focal lengths.
HarmonyOS AI: Smarter, More Proactive, and Seamless
The Pro Max and higher models are powered by the 30B MoE full-modal on-device foundation model, bringing next-generation AI features to life.
Celia Memories automatically syncs and organizes content from over 50 popular apps.The Celia navigation bar suggests over 30 context-aware actions based on on-screen content.For daily tasks, Celia Call 2.0 automates call answering, call summaries, and real-time translation.The Celia Gallery Assistant enables intuitive voice or text-based photo editing and instant video creation.HarmonyOS Interconnect also offers distance-free remote Huawei Share and allows one-tap sharing to multiple HarmonyOS devices simultaneously.
Committed to a challenging yet correct path, Huawei offers users and developers a powerful alternative with HarmonyOS.
Today, HarmonyOS 6 and HarmonyOS 7 are installed on over 90 million devices, including smartphones, computers, and tablets, and are expected to reach 100 million by the end of the year.At the same time, Huawei’s global registered developer community has grown to over 11 million.
ULTIMATE DESIGN: See the Extraordinary
The HUAWEI Mate 90 RS ULTIMATE DESIGN continues the iconic Star Diamond camera module design and introduces Dynamic Lenticular Kunlun Glass, turning high-durability materials into a statement of premium design.
The back cover features an all-new Ascending Texture, available in Red, White, and Black.Inside, it includes the Kirin 9050 Pro chip, Full-color Linglong Display, Tiantong Satellite Communications, BeiDou Satellite Messaging, four-SIM three-standby support, and the advanced True-to-Color Camera 3.0 with an 18 EV ultra-HDR main camera, offering an outstanding combination of design, technology, imaging, and user experience.
The series starts at CNY5,999 for the HUAWEI Mate 90, CNY6,999 for the HUAWEI Mate 90 Pro, CNY9,499 for the HUAWEI Mate 90 Pro Max, and CNY12,999 for the HUAWEI Mate 90 RS ULTIMATE DESIGN.
[1]Available on models above HUAWEI Mate 90 Pro.
Body glass uses Kunlun Glass.Entire device adopts Xuanwu Architecture.
[2]Data comes from Huawei labs.
Based on a comparison between HUAWEI Mate 90 Pro Max and HUAWEI Mate 80 Pro Max.
[3]Only the HUAWEI Mate 90 Pro Max Premium Edition and RS ULTIMATE DESIGN support scratch resistance and anti-reflective features.
Data comes from Huawei labs, based on a comparison between Xuanwu Kunlun Glass and regular glass.
[4]Data comes from Huawei lab tests.
Based on a comparison between HUAWEI Mate 90 Pro Max Premium Edition running HarmonyOS 7 and HUAWEI Mate 80 Pro Max running HarmonyOS 6.Tested app versions released August 2026.Actual experience may vary.
[5]Data comes from Huawei lab tests.
Based on a comparison between HUAWEI Mate 90 Pro Max running HarmonyOS 7 and HUAWEI Mate 80 Pro running HarmonyOS 6.Tested app versions released August 2026.Actual experience may vary.
[6]Data comes from Huawei lab tests.
Based on a comparison between HUAWEI Mate 90 running HarmonyOS 7 and HUAWEI Mate 80 running HarmonyOS 6.Tested app versions released August 2026.Actual experience may vary.
[7]Data comes from Huawei labs.
The tested app is Wuthering Waves 3.7.Ray tracing is only supported in certain scenarios.Data is for reference only and is subject to actual conditions.
[8]Data comes from Huawei labs.
Based on a comparison between HUAWEI Mate 90 Pro and HUAWEI Mate 80 Pro.
[9]This product is not a medical device, and should not be used for treatment purposes.
[10]Requires an HOTA update.
At least two of the three cards in standby mode must be from the same carrier in the Chinese mainland.This feature requires the activation of carrier-related services.
[11]This feature supports communication and sharing between a maximum of four devices.
It is only available on devices running HarmonyOS 7 or later.Data comes from Huawei labs.For details about the comparison, visit the official website.Actual performance may vary.
[12]Requires HarmonyOS 7 or later.
